Broadhurst was far ahead of her time in her designs and how she constructed her wallpaper. Her designs were all hand printed in her studio, which was as technical as it was artistic. She developed a process to print onto metallic surfaces, she developed a washable coating, and instituted a racking system that allowed for drying her wallpapers so they could be mass produced. In addition, she allowed her designs to be reproduced in a myriad of colors.
Broadhurst wanted her designs to be a cure for a disease she called, “ timid decorator syndrome." "You can spot them easily, they are afraid of colour and bold design, she said.”
In 2006, Helen O'Neill published Florence Broadhurst: Her Secret and Extraordinary Life. Apart from the biographical information which is quite fascinating, O'Neill's book also reproduced nearly a hundred of Broadhurst's designs which only a few people had ever seen in one place.
Here are just a few Broadhurst favorites!
Circles and Squares
Recently, the Australian rug manufacturer, Cadrys, has licensed a collection featuring the iconic designs of Florence Broadhurst. If you ever get the chance to see Unfolding Florence, give it a look.